Pre-seed · Lagos, Nigeria · Raising $100K+

The secure peer to peer marketplace for buying and selling phones in Nigeria

Swappit is built on trust and verified transactions: escrow-protected payments, IMEI-checked devices and built-in dispute resolution for a market where fraud is the norm.

5M+Smartphones sold yearly in Nigeria
70%Second-hand share of devices traded
21MPeople in Lagos, our entry market
100+Early access waitlist signups
The problem

Buying phones online is risky

Scams are widespread across Nigerian online marketplaces, and neither side is protected when a deal goes wrong.

High fraud rate

Unverified sellers often list counterfeit or stolen phones.

No buyer protection

Buyers have no recourse when transactions go wrong.

No seller guarantee

Sellers face payment issues and delivery disputes.

The solution

An escrow-powered phone marketplace

Simple, secure, transparent. Money is held via a licensed Microfinance Bank until the buyer confirms delivery.

Funds held securely

Escrow via a licensed Microfinance Bank (Piggyvest) until delivery is confirmed.

Verified device listings

IMEI checks ensure device authenticity.

Dispute resolution

A mediation team handles conflicts fairly.

1

Buyer pays

Funds held securely in escrow.

2

Buyer and seller meet

Both parties set up a meetup.

3

Buyer inspects

Phone verified on arrival.

4

Funds released

Payment completed or refunded.

Market and timing

A massive, growing market, and the timing is right

Nigeria’s mobile market continues to expand rapidly, and most devices traded are pre-owned. Lagos, a high-density urban center, is the entry point.

Marketplace growth

Online platforms are expanding across Nigeria, with rising adoption of digital commerce.

Rising fraud concerns

As online shopping increases, so does the need for trusted transaction platforms.

Digital payments adoption

Mobile money and digital wallets are becoming mainstream, enabling secure transactions.

Business model

We monetize trust

Revenue is earned on every completed, protected sale.

₦2,000 + 1%

Transaction fees

Of the phone cost, capped at ₦5,000, on every completed sale.

Inspection services

Premium verification for high-value devices.

Featured listings

Premium placement for better visibility.

Competition

Existing platforms don’t solve trust

 

PlatformGap
JijiNo payment protection or escrow service
Facebook MarketplaceHigh fraud rates with minimal verification
Offline marketsNo guarantees or dispute resolution
SwappitEscrow protection + device verification + built-in dispute resolution
Early validation

Traction ahead of launch

 

1

Strong user interest

100+ signups on our early access waitlist ahead of launch.

2

Seller onboarding

Active recruitment and verification of trusted sellers in the Lagos market.

3

MVP development

Core platform features under active development, with escrow integration.

Team

The team behind Swappit

 

JS

Jide Shonuga

Co-Founder & CEO

Ex-Fuspay

MM

Mark Momoh

Co-Founder & COO

Ex-Interswitch, UBA

JA

Jerry Abadi

Co-Founder & CTO

Ex-Microsoft

Use of funds

Where the $100K+ goes

Three priorities to launch and scale the marketplace in Lagos.

1

Product & Engineering

Build and harden the core escrow and verification platform.

2

Market Entry & Seller Acquisition

Recruit and verify sellers in Lagos, acquire initial buyers, run targeted marketing campaigns, and build a reliable supply of quality used phones.

3

Legal, Compliance & Operations

Establish a Legal & Compliance arrangement, customer service and dispute resolution operations

The ask

Join us in building trust into every trade

$100K+

Raising at least $100K to launch and scale in Lagos.

Funds go to product & engineering, seller acquisition and legal, compliance & operations(details above).